Besides the fascinating story of the seminal pepsi challenge, which allowed pepsi to gain unprecedented market share over competitor coke, the book features a peculiar concept called knowledge navigator a networked device that can. When sculley first screened his knowledge navigator a video produced by the star wars creator, george lucas at a trade show in 1987, even people in the computer industry thought he was. There is one good reason to read this book and that is to have more insights into apples strategy. John sculley recalls the early days of the internet at. The book is an autobiography by john sculley, former apple ceo, and john a. John sculley recalls that alan kay was certain in 1986 that the knowledge navigator was not a farfetched idea. A journey of adventure, ideas, and the future, and moonshot.
Pepsi to apple is an autobiography by john sculley, former apple ceo, and john a. In may 1987, sculley was named silicon valleys toppaid executive, with an. Inspired by the work of vannevar bush and alan kay, the knowledge navigator was a smart device connected to a global knowledge network, which enables his users to communicate with anyone in the world, and is connected to hypercontextual information databases. John sculley masters his shyness to meet the press. John sculley was an executive, who steered apple computer through the turbulent waters of the 1980s who came from pepsi. Sculley shares his vision for something called knowledge navigator. Knowledge resides in a complex web that en compasses all of these. See all books authored by john sculley, including odyssey. This is the greatest collection of examples of goodpoor user interface design ever. Dec 21, 2017 two of this weeks milestones in the history of technologythe development of the first transistor at bell labs and the development of the alto pc at xerox parcconnect to this years 30th anniversary of the knowledge navigator, a concept video about the future of computing used as a motivational tool by john sculley, apples ceo. The relationship between business and higher education.
Sculley was vicepresident 19701977 and president of pepsico 19771983, until he became ceo of apple on april 8 1983, a position he held until leaving in 1993. In odyssey, pepsi to apple, john sculley tells his story of working at pepsi and then as. Although sculley was no longer apples ceo for the majority of the newtons. Dec 14, 2008 the most memorable was the knowledge navigator video, by john sculley, then chief executive of apple, in which an interactive assistant on a video display, clad in a bow tie, does research for a.
April 1939 in new york city ist ein amerikanischer investment unternehmer. Apples prediction of the future in 1987 business insider. Everyone in the research community shares the responsibility to test our knowledge and to enlarge it. He marveled that kay saw the knowledge navigator as a credible vision of what would. So he was involved with some of that prototyping of hypercard on the mac connected to the cray xmp48. Set in 2007, the resulting 1987 video followed around an environmental science professor at berkely juggling everything from preparing a lecture to buying a birthday cake for his father. Fearless genius by doug menuez free ebooks download. Jul 01, 2017 for some background on this promotional video see the making of knowledge navigator.
The most memorable was the knowledge navigator video, by john sculley, then chief executive of apple, in which an interactive assistant on a video display, clad. Gizmodos tom hormby explains how the knowledge navigator appeared in sculley s mind and how this. Great products are built iteratively, and often take years to come to complete fruition. Click here for the version that is the basis for the drilldown capability. To work in research is to recog nize that knowledge is not static. May 16, 2012 knowledge navigator, says sculley, is really something we couldnt build at the time. The highestprofile precursor to iayf, however, had been a tantalizing, slickly produced 1987 video, the knowledge navigator, presented by john sculley, chairman of apple computer. Jan 19, 2011 in 1987, apple ceo john sculley published odyssey. A software secretary that takes charge the new york times. Sculleys lessons from inside apple in this exclusive. John sculley knows a thing or two about business the man was ceo of both apple and pepsi at different times. How the knowledge navigator video came about dubberly. John sculley helped oust steve jobs from apple in the1980s, but it was steve jobs who recruited john sculley to.
In odyssey, pepsi to apple, john sculley tells his story of working at pepsi and then as president at apple. John sculley how to build a billion dollar business. The epilogue of the book is dedicated to describing the knowledge navigator, a concept of sculleys. The computer scientist alan kay provided some advice to the makers who put the video together for a presentation by then apple ceo john sculley. The apple pda was a pet project of john sculley, the ceo responsible for jobs departure from apple in 1985. For some background on this promotional video see the making of knowledge navigator. What was it like to work at apple while john sculley was. John sculley, the ceo of apple from 1983 to 1993, described the knowledge navigator in his book titled odyssey 1987.
The epilogue of the book describes the knowledge navigator newton, a concept of sculleys which some argued that was the true prototype of the ipod. The knowledge navigator was his vision of apple computers in the 21st century. John sculleys legacy is an altogether quieter matter. John sculley, the former ceo of apple, spoke with techrepublic about his new book moonshot, his career in technology, and his thoughts on the direction of apple. Sep 14, 1987 in a new book written with journalist john a. John sculley helped oust steve jobs from apple in the1980s, but it was steve jobs who recruited john sculley to come to apple computer in the first place. The following is the full transcript of the second part of an interview that david greelish did with john sculley during the last week of 2011. Gizmodos tom hormby explains how the knowledge navigator appeared in sculleys mind and how this. Odyssey pepsi to apple a journey of adventure, ideas and the. Knowledge navigator, says sculley, is really something we couldnt build at the time. As compared to steve jobs and other guys in apple at that time sculleys knowledge about computing was limited. Mar 28, 20 in 1987 then ceo john sculley described the knowledge navigator a touchscreen phone and tablet computer with a voice assistant who makes sense of a busy professors schedules, messages, and the.
It is not only informative, but highly entertaining as well. Sculley is currently a partner in sculley brothers, a private investment firm. He marveled that kay saw the knowledge navigator as a. He wrote a white paper with profound insights into the future of computing and rose quickly to work directly for apple ceo john sculley, where he helped develop knowledge navigator. Oct 24, 2011 john sculley recalls that alan kay was certain in 1986 that the knowledge navigator was not a farfetched idea. John sculley recalls the early days of the internet at apple. Two of this weeks milestones in the history of technologythe development of the first transistor at bell labs and the development of the alto pc at xerox parcconnect to this years 30 th anniversary of the knowledge navigator, a concept video about the future of computing used as a motivational tool by john sculley, apples ceo at the time. The book was written in 1988 while sculley was still apple ceo. All of them featured a tablet style computer with numerous advanced. With the use of some interviews i would like to answer.
John sculley born april 6 1939 is an american businessman. The book offers an explanation and justifies that jobs needed firing. Cnets david morgenstern looks at apples past, kindafunny present, and future prospects for some sort of netbook, starting with john sculleys knowledge navigator device and ending with our good friend the emate. Book john sculley for public speaking harry walker agency. You talked to your computer, which was not a box on a desk but a video monitor filled with the facial image of a smiling, computerized helpbot. John sculley worked closely with steve jobs, bill gates and other amazing transformational leaders to help change the world. The web is awash with visions of a forthcoming mac netbooks, or an iphone with a keyboard, or simply a mobile mac thats less expensive than the current product line. John sculley iii born april 6, 1939 is an american businessman, entrepreneur and investor in hightech startups. In his 1987 books odyssey, apple ceo john sculley described the concept of the knowledge navigator and predicted the development of siri over 20 years ago missing the exact date by only 3 weeks. In 1987, a decade after apples incorporation then appleceo john sculley wrote his book odyssey, where he described a fictive computer. Pepsi to apple a tale of innovative ideas, tumultuous transitions and unabashed practical futurism. John sculley we are privileged to live during an extraordinary time.
The last chapter was johns vision he had developed in many discussions with alan kay an apple fellow at the time, where he described the knowledge navigator and even had a rough sketch of it, with two joysticks on a screen that one would hold to drive through libraries of knowledge. User interface design california state university, fresno. Sculley was vicepresident 19701977 and president of pepsicola 19771983, until he became chief executive officer of apple inc. John sculley does a great job describing the adaptive innovator and convergence of the new cloud technologies which are now revolutionizing startups.
How does the newton messagepad stack up against former apple ceo john sculleys original knowledge navigator idea ive been doing some thinking, but in the meantime, check out this thorough post by daniel over at roughly drafted on how the newton came to be, how it failed to fully realize sculleys vision, and how apple may, indeed, come up with the next big platform that could set all. The most exciting part for me was the fact that the strongest growth of startups are with folks that are over 50 years old. Aug 30, 2015 the book is an autobiography by john sculley, former apple ceo, and john a. John sculley and alan kay were responsible for the prescient knowledge navigator video. John sculley reveals the key events and marketing techniques that catapulted him from being head of pepsicola to the leader of the most innovative company of all. Sculleys lessons from inside apple in this exclusive excerpt. However, a lot has changed since sculley left apple in 1993, and with this book, he shows us that even at age 75 and over, he hasnt lost his sense of what works and which trends drive the economy. Pepsi to apple, had just come out and john gave me a copy of it to read. The apple revolution does take a broader view than many books on. John sculley books list of books by author john sculley.
Navi is most likely a contracted form of knowledge navigator. The knowledge navigator is a concept described by former apple computer ceo john sculley in his 1987 book, odyssey. Apple produced several concept videos showcasing the idea. Now in 1987, we were working on something called the knowledge navigator, which was. John sculley and the new macintosh ii computer, march 1987. To book john sculley for your next event call 5617193891 or visit. It describes a device that can access a large networked database of hypertext information, and use software agents to assist searching for information. Sample trader moes applications shown in class click here for the version that is the basis for the navigation diagram. The mildmannered new yorker acted as apples chief executive for a decade until his departure in 1993, overseeing one of companys. Former apple ceo john sculley discussed the creation of a. At the factory in fremont, apple ceo john sculley charms the press. In odyssey, sculley describes his time as ceo of pepsico and apple during the late 1970s and early 80s.
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